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The Impact of Google’s Local Update Is Still a Developing Story

Last week local SEOs began noticing the disappearance of the so-called Google 7 pack, the cluster of local Google listings that frequently appears for search queries like “sushi in San Francisco.” At...

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Openings and New Hires at Placeable, SIM Partners, UBL and Surefire Social

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for...

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How to Maintain a Rational Social Marketing Strategy in a Confusing Landscape

There’s been a lot of talk over the last couple of weeks about the potential disruptiveness of the new social network Ello, which promises an ad-free alternative to Facebook and has been garnering a...

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The Power of Visual Appeal in Local Search

Not long ago I had a work-related realization that probably should not have surprised me, though it did. Why is it, I have often wondered, that when I send an email to a colleague containing several...

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Openings and New Hires at Belly, UBL, WorldNow, and FreshLime

Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.)...

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Getting Down to the Basics of Local Search Marketing

If new developments in local search are challenging for professionals to keep track of, just imagine what they must look like to the typical small business owner. Case in point #1. Last week Chris...

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Survey Highlights the Challenges of Marketing to Smaller SMBs

A survey recently released by Bright Local tells an important, though not always easily interpreted, story about SMB attitudes toward internet marketing and local search as we head into 2015....

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#LDS15 Why Payments Data Is the Next Goldmine for Retailers

What we buy often tells a lot about who we are. That’s why payments data – information about what consumers buy, when they buy it, where they are coming from and every other detail imaginable – has...

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Street Fight Daily: Square Kills Order, Facebook Buys The Find

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Kills Square Order, the Food Pickup App That Was Square Wallet 2.0 (Recode) Square’s obsession...

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UBL and Advice Interactive to Merge, Signaling Potential Consolidation Among...

For years, size wasn’t necessarily the most important thing in local marketing tech — smaller companies could create competitive products and carve out a profitable chunk of the largely fragmented...

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The Price of Free Listings

When the Yellow Pages directory came out once a year, if your business’ phone number was printed incorrectly, you were screwed. It was the same with local business listings on the internet, except...

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Clik here to view.

Openings and New Hires at Placeable, SIM Partners, UBL and Surefire Social

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for...

View Article

How to Maintain a Rational Social Marketing Strategy in a Confusing Landscape

There’s been a lot of talk over the last couple of weeks about the potential disruptiveness of the new social network Ello, which promises an ad-free alternative to Facebook and has been garnering a...

View Article


The Power of Visual Appeal in Local Search

Not long ago I had a work-related realization that probably should not have surprised me, though it did. Why is it, I have often wondered, that when I send an email to a colleague containing several...

View Article

Image may be NSFW.
Clik here to view.

Openings and New Hires at Belly, UBL, WorldNow, and FreshLime

Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.)...

View Article


Getting Down to the Basics of Local Search Marketing

If new developments in local search are challenging for professionals to keep track of, just imagine what they must look like to the typical small business owner. Case in point #1. Last week Chris...

View Article

Survey Highlights the Challenges of Marketing to Smaller SMBs

A survey recently released by Bright Local tells an important, though not always easily interpreted, story about SMB attitudes toward internet marketing and local search as we head into 2015....

View Article


Image may be NSFW.
Clik here to view.

#LDS15 Why Payments Data Is the Next Goldmine for Retailers

What we buy often tells a lot about who we are. That’s why payments data – information about what consumers buy, when they buy it, where they are coming from and every other detail imaginable – has...

View Article

Image may be NSFW.
Clik here to view.

Street Fight Daily: Square Kills Order, Facebook Buys The Find

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Kills Square Order, the Food Pickup App That Was Square Wallet 2.0 (Recode) Square’s obsession...

View Article

Image may be NSFW.
Clik here to view.

UBL and Advice Interactive to Merge, Signaling Potential Consolidation Among...

For years, size wasn’t necessarily the most important thing in local marketing tech — smaller companies could create competitive products and carve out a profitable chunk of the largely fragmented...

View Article
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